I had been working as a freelance brand designer in Buenos Aires for two years. The work was not stable.
Some months were good. Some were not. I had been thinking about going back to work inside a studio, for the routine and for the team, but most of the studios I liked were in São Paulo, or they paid in pesos at rates that were too low for me. One design studio in Buenos Aires was different. They were small, six people, and they paid in USD through Deel because most of their clients were in the US. On their public Instagram they posted the work they did for one regular client, a health tech company in the US. I had been following them for about a year. Then I had an idea: maybe they would look at a small spec project. I chose their main public client and made three concepts for how I would change the brand. I was honest with myself about it. Nobody had asked for my opinion, so I decided to send it as a piece of work, not as a job application. I sent a DM to the founder. The message was three sentences: I had been following their work, I had made three versions of a brand refresh for that public client, and did she have ten minutes to look at them? I put one Figma link in the message. She answered two hours later. She said ↓