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Landing a UX designer role at Inqbarna in Barcelona with 20 cold emails

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With no professional design experience and a bootcamp portfolio only a few months old, I decided to skip job boards entirely.

Applying through the standard channels would just bury me under hundreds of more experienced candidates, so I went straight to cold outreach instead. I spent a couple of weeks researching Barcelona tech companies, reading their press coverage, scrolling through their product pages, and taking notes on what each one was actually building. I wanted every email I sent to read like it came from someone who cared about their work. I wrote to about 20 companies. Each email was personalised. I referenced something specific the company had been in the press for recently, mentioned what caught my attention about their product or design decisions, and linked to my bootcamp portfolio with a short note on a project I thought was relevant to what they were doing. Writing those emails took real time. Some I rewrote three or four times before I felt confident enough to hit send. I kept a simple spreadsheet to track who I'd contacted, when, and what I'd said, mostly to keep from going in circles, but it also helped me refine my approach as I went. Twenty emails turned into two replies and two interviews. The first was

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